Comparison Guide

Beehiiv vs Ghost: Which Platform for Your Newsletter?

Choosing between Beehiiv and Ghost? This comprehensive comparison covers features, pricing, and use cases to help you pick the right tool.

4.8/5
Rating
500K+
Newsletters
$50M+
Creator Revenue
Beehiiv newsletter editor interface
Beehiiv
Subscriber Growth
+127%

Beehiiv vs Ghost at a Glance

See how these newsletter platforms compare across key features.

Feature
Beehiiv Beehiiv
Ghost
Free Plan
Limited
Revenue Share
Varies
Ad Network
No
Boost Network
No
Referral Program
Basic
Website Builder
Yes

Quick Verdict

Overview

Beehiiv and Ghost are both excellent tools, but they serve different needs. Ghost is an open-source publishing platform that combines blogging with newsletter functionality. It offers self-hosting options and complete content ownership.

Key Differences

The main difference between Beehiiv and Ghost comes down to focus and features. Beehiiv offers a comprehensive solution while Ghost excels in specific areas.

Ghost Strengths

  • Open source with self-hosting option
  • Beautiful, fast website builder
  • Native membership and subscription features
  • 100% content ownership
  • No platform fees on revenue

Ghost Weaknesses

  • Requires technical knowledge for self-hosting
  • No native growth or referral tools
  • Limited discovery and network effects
  • No ad network or boost program
  • Smaller ecosystem than competitors

Pricing Comparison

Ghost pricing: From $9/month (Ghost Pro). Free tier includes: Free self-hosted version available

Who Is Ghost Best For?

Technical creators who want full control and ownership of their publishing platform

Our Verdict

Ghost is excellent for technical publishers wanting ownership, but Beehiiv offers better growth tools and monetization without technical complexity.

Why Choose Beehiiv?

Easy Migration

Import subscribers from any platform in minutes. Switch from Substack, ConvertKit, or Mailchimp with one-click importers.

Newsletter Website Builder

Create a stunning newsletter homepage with Beehiiv's website builder. Custom domains, SEO optimization, and archive pages included.

Built-in Monetization

Monetize from day one with paid subscriptions, ad network, boosts, and sponsorship marketplace. No third-party tools needed.

Excellent Deliverability

Beehiiv's infrastructure ensures your emails land in the inbox, not spam. Built for high-volume sending.

Ready to try Beehiiv?

Get started with Beehiiv's free tier — no credit card required. Unlimited subscribers included.

Get Started Free

Choose Beehiiv If...

  • You want to monetize your newsletter
  • Growth tools and referral programs matter to you
  • You need a dedicated newsletter platform
  • You want to keep 100% of subscription revenue
  • Built-in ad network appeals to you

Choose Ghost If...

  • You value open source with self-hosting option
  • You value beautiful, fast website builder
  • You value native membership and subscription features
  • You value 100% content ownership
  • You value no platform fees on revenue
FAQ

Frequently Asked Questions

Does Beehiiv have good email deliverability?

Yes, Beehiiv has excellent deliverability with dedicated infrastructure built for high-volume newsletter sending. They actively maintain sender reputation and provide tools to improve your own deliverability.

How does Beehiiv make money?

Beehiiv makes money through paid subscription plans. Unlike Substack which takes 10% of creator revenue, Beehiiv charges a flat monthly fee and lets creators keep 100% of their subscription revenue (minus payment processing fees).

Should I switch from ConvertKit to Beehiiv?

Consider switching if you want newsletter-specific features like the ad network, boost program, and referral tools. ConvertKit is better if you sell digital products and need advanced automation. Beehiiv excels at newsletter growth and monetization.

How is Beehiiv different from regular email marketing tools?

Beehiiv is built specifically for newsletters and content creators, not general email marketing. It includes features like built-in monetization, referral programs, recommendation networks, and a website builder that generic email tools don't offer.

Why do creators choose Beehiiv over Ghost?

Beehiiv offers more growth tools (referrals, boosts, ad network) without requiring technical knowledge. Ghost requires more setup and technical management. Choose Beehiiv for easier monetization and growth, Ghost for full ownership and self-hosting.

Still have questions?

Visit Beehiiv's Help Center
Free tier available — No credit card required

Stop Renting Your Audience

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Free Forever Tier
No Credit Card
Unlimited Subscribers
Built-in Monetization

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